Marketing Campaign and Publicity -- Sales Handles: - Mercer's world famous Little Critter books have sold in the millions of copies all over the world. - Perfect books for school, home or library * Mercer and his works are favorites of grandparents, parents and children - This is a cornerstone book of a major five-book Mercer Mayer BIG LITTLE CRITTER FastPencil Premiere exclusive publishing program series (new book out every month or two) * Mercer's books appear in virtually every library, school and retail store around the world - Motion picture rights for several of Mercer Mayer's properties are in the negotiation stage Audience: -- 3-8 year olds-- librarians, teachers, & parents/grandparents (family-friendly series) Marketing & Publicity: Targeted PR in this genre segment where Mercer is known. Social media marketing on Twitter, Facebook, blogs and author websites making book aware to the author's massive community. (www.fpbks.com/mercer-mayer, www.facebook.com/mercermayer; http:
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