| 编写说明 Unit 1 Interview I．Lead in：How to Ace a Job Interview II．Listening：About Interview m．Oral-speaking：About Interview。 IV．Reading：Passage A：The Interview as a Method of Assessment Passage B：Tips of How to Prepare Your Interview V．Writing：Resume VI．Job Skill Unit 2 Company I．Lead in：How to Introduce Your Company II．Listening：About Company Ⅲ．Oral-speaking：About Company IV．Reading：Passage A：Haier Group Passage B：VolkswagenmInternational Auto Group of Victory V．Writing：Cover Letter VI．Job Skill Unit 3 Business Reception and Traveling I．Lead in：Business Reception Tips II．Listening：About Business Reception and Traveling Ⅲ．Oral．speaking：About Business Reception and Traveling IV．Reading：Passage A：Having Lunch with Buffett Passage B：Pearl of the OrientmHong Kong V．Writing：Invitation Letter VI．Job Skills Unit 4 Management I．Lead in：McDonaldS 24-7 Turnaround II．Listening：About Management Ⅲ．Oral—speaking：About Management IV．Reading：Passage A：Training in McDonaldS Restaurants Passage B：A Harsh Lesson V．Writing：Letter of Thanks and Apology VI．Job Skills Unit 5 Products I．Lead in：To Get to Know Various Kinds of Products Ⅱ．Listening：About Products Ⅲ．Oral．speaking：About Products IV．Reading：Passage A：Sale of the Barbie Dream Passage B：The Economic Profit of Bandit Phones V．Writing：Business E-mail VI．Job Skills Unit 6 Business Advertising I．Lead in：How to Develop Effective Advertising II．Listening：About Business Advertising Ⅲ．Oral—speaking：About Business Advertising IV．Reading：Passage A：The Roles of Advertising Passage B：Nike--Just Do It V．Writing：Product Advertisement VI．Job Skills Unit 7 Marketing I．Lead in：How to Use the Right Marketing Mix to Reach the Target Customers II．Listening：About Marketing Ⅲ．Oral—speaking：About Marketing IV．Reading：Passage A：How to Reenergize Starbucks Passage B：Why Could Paneras Restaurants Thrive in the Downturn V．Writing：Letter of Inquiry VI．Job Skills Unit 8 Negotiation I．Lead in：Negotiation Tips II．Listening：About Negotiation Ⅲ．Oral-speaking：About Negotiation IV．Reading：Passage A：Selling Water for China Passage B：Negotiation Approaches and Process V．Writing：Memo and Minutes VI．Job Skills Unit 9 Retailing I．Lead in：Useful Sentences for Greeting Customers II．Listening：About Retailing Ⅲ．Oral—speaking：About Retailing IV．Reading：Passage A：Carrefour--World Largest Food Retailer Passage B：The Power of Retail On．1ine V．Writing：Notes and Message Ⅵ．Job Skills Unit 10 Customer Service I．Lead in：How to Provide Good Customer Service II．Listening：About Customer Service Ⅲ．Oral-speaking：About Customer Service IV．Reading：Passage A：The Customer is Always Right Passage B：Employees are Also My God V．Writing：Adjustment Letters VI．Job Skills Unit 11 Cooperation and Merger I．Lead in：How to Value a Business II．Listening：About Cooperation and Merger Ⅲ．Oral—speaking：About Cooperation and Merger IV．Reading：Passage A：Microsoft&Yahoo!Finally Reach a Deal Passage B：Bank of America Acquires Merrill Lynch V．Writing：Fax VI．J0b Skill Unit 12 Hottest Business Model I．Lead in：Keys to Successful Business Model II．Listening：About Hottest Business Model Ⅲ．Oral-speaking：About Hottest Business Model |
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