Reinventing the Supply Chain Life Cycle: Strategies and Methods for Analysis and Decision Making

MARC J. SCHNIEDERJANS (Lincoln, NE) is C. Wheaton Battey Distinguished Professor of Business in the College of Business Administration at Univ. of Nebraska-Lincoln, and a Fellow of the Decision Sciences Institute. He operated his own truck leasing business, has taught extensively in operations management, won several teaching awards, and authored 18 management books. STEPHEN B. LEGRAND (Lincoln, NE), an operations professional for 25+ years, is VP of Global Operations for Valmont Industries' Irrigation Division. He is responsible for manufacturing in US, Spain, Dubai, Brazil, China, and South Africa, and warehousing in Australia, Mexico and Russia.