Event Management in Sport, Recreation and Tourism: Theoretical and Practical Dimensions

Dr Cheryl Mallen is Associate Professor in the department of Sport Management at Brock University, Canada. Her research involves knowledge and environmental sustainability. She is well published with articles in the Journal of Sport Management, Sport Management Review and the European Sport Management Quarterly. Dr Lorne Adams is Associate Professor in the department of Kinesiology at Brock University, Canada. He is the recipient of four teaching awards including the 3M Teaching Fellowship. He has been a coach and served as Athletic Director for ten years.