The Story of Purpose: The Path to Creating a Brighter Brand, a Greater Company, and a Lasting Legacy

MOVING FORWARD INTRODUCTION PART 1. The Purpose: To Put Humanity Back In Business. Chapter 1: The Purpose of Work is to Work on Purpose. Chapter 2: Purpose Inspired Leadership. Chapter 3: The Master Idea. PART 2. The Black Box of Strategy. Chapter 4: Ethos -- The Fruits Are In The Roots. Chapter 5: Culture -- Creating The Cult For Your Culture. Chapter 6: Values -- Your Most Valuable Asset. Chapter 7: Strategy -- The Plan To Win. Chapter 8: Tactics -- All You Need is Love. PART 3. The Purpose Inc. Tank: The Four I's Process. Chapter 9: Investigation -- What Makes My Company Distinct? Chapter 10: Incubation -- What Role Can my Company Play In The World? Chapter 11: Illumination -- My Timeless Truth. Chapter 12: Illustration -- My Timely Acts. PART 4. The Road to Camelot. Chapter 13: The Road to Camelot. Chapter 14: A World on Purpose. EPILOGUE: Collective Purpose is our Saving Grace. ACKNOWLEDGMENTS LIST OF IMAGES