Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing

DOUGLAS VAN PRAET is Executive Vice President at Deutsch LA, one of the nation's hottest ad agencies, where his responsibilities include Group Planning director for the iconic, highly acclaimed and coveted Volkswagen account. Van Praet is recognized as an industry expert in unconscious behaviorism and a pioneer in applying neurobiology to business problems. His unique approach using reverse-engineered behavioral change therapy and neuroscience has produced effective, award-winning advertising campaigns and product launches for leading advertisers and marketers.