Named "Strategy + Business" best marketing book of 2011"Social media--viral, borderless--is the perfect vehicle to promote "contributory consumerism," and Mainwaring has fascinating suggestions for technological innovation and systemic change...the author's enthusiasm and evidence make an excellent (and counterintuitive) case for big business's ability to make major strides in creating a more equitable world."--"Publishers Weekly"
"Offers clearly written and well-informed solutions...A must-read for those who want to understand and engage the power and potential of social media to promote a healthier, more equitable world."--"Kirkus Reviews"
"Few understand the power of brands and consumers better than Simon Mainwaring. In We First he presents a truly compelling vision of how to transform that power to the benefit of society and the good of capitalism."--Jeff Jarvis, author of "What Would Google Do?" and New Media columnist for "The Guardian"
""We First "lays out a movement to transform corporate America, providing plenty of food for thought for the business leaders of today and tomorrow."--Tony Hsieh, New York Times bestselling author of "Delivering Happiness" and CEO of Zappos.com, Inc.
"Simon Mainwaring shows how to use social technologies to create and deepen business relationships, which in turn drive profits. Put meaning back into your business by buying this book. Actually, buy two and give one away to someone who is also yearning to take their business to the next level."--Charlene Li, author of "Open Leadership and Founder of Altimeter Group"
"Simon is the new master of the 'three wins' - for your company, for you customers and for the planet. He shows us clearly that companies that mean more actually make more, turning customers into their most important evangelists. Today, values count as much as value, and Simon shows us how to find, foster and share the best of both."--Steve Hayden, Vice Chairman, Ogilvy & Mather Worldwide
"Simon Mainwaring
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