| Figures and Tables Preface Acknowledgments The Authors Part One How Did We Get Here? One What Are Social Media, and Why Should Government Pay Attention to Them? Two Social Media Versus Traditional Media Three Transformative Properties Four The Social Media Ecosystem in the Public Sector Five Social Media in Action Six What's Driving Social Media Adoption--and Why Is All This Happening Now? Part Two The Tools: Where Do I Start? Seven Social Networking Services Eight Blogs Nine Microblogging Ten Wikis Eleven Choosing the Tool That's Right for You Part Three Policy and Implementation Twelve Social Media Strategy Thirteen Social Media Tactics Fourteen Key Elements of a Social Media Policy Fifteen Employee Social Media Use: Personal Versus Professional Sixteen Implementation Part Four Where Do We Go from Here? Seventeen The Future of Social Media in the Public Sector Conclusion Glossary Additional Resources Notes Index |
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