Viral Video Marketing Manifesto: Why Everything You Know is Wrong and How to Do What Really Works

Stephen Voltz and Fritz Grobe of EepyBird--best known as "the Coke and Mentos guys"--created one of the most infamous viral videos of all time, "The Extreme Diet Coke and Mentos Experiments." In 2006, Voltz and Grobe created EepyBird, LLC, a viral video studio, and have been creating award-winning viral videos ever since. Their videos have received multiple millions of views and millions of dollars in value for our sponsors. They have received four Webby Awards and two Emmy nominations and been featured in numerous media outlets.