Sales Excellence

A systematic approach to sales is an essential component for the success of a company. The "Sales Excellence-Approach" is extensive, without being complicated, and pleasantly practically oriented. Uwe Raschke Member of the Board of Management, Robert Bosch GmbH "Only those who manage their sales systematically will have long term success. This is especially true for retail banking. The Sales Excellence concept is a scientific approach that is oriented practically." Rainer Neske Member of the Management Board and Head of Private and Business Clients, Deutsche Bank AG Sales, too, must contribute to increase the company value. The productivity of using resources within sales becomes more and more important. Sales Excellence represents an outstanding help in making sales management more systematic. Achim Berg Chairman of the Management, Microsoft AG Germany and Area Vice President International Control and managing sales without destroying necessary intuition or improvisation represents a great challenge. However, this can be achieved with the help of the approach presented here. Hans W. Reiners President of the Division Styrol-Synthetics BASF AG