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BOOM: Marketing to the Ultimate Power Consumer -- The Baby-Boomer Woman

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BOOM: Marketing to the Ultimate Power Consumer -- The Baby-Boomer Woman

最 低 价:¥135.70

定 价:¥176.30

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出 版 社:Mcgraw-Hill

出版时间:2006-09-25

I S B N:9780814473900

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内容简介

"Foreword by Paco Underhill

Women make the vast majority of purchasing decisions in the United States, spending trillions of dollars every year on everything from food and clothing to appliances, cars, vacations, real estate, and much more.
One huge, affluent segment of that demographic wields more spending clout than any other: Baby-Boomer women. Born between 1946 and 1964, these women represent a portion of the buying public no marketer can afford to ignore. With successful careers, investments made during the ""boom"" years, and inheritances from parents or husbands, they are more financially empowered than any ...

作者简介

   "Mary Brown is President and Creative Director at Portland, Maine–based Imago Creative, the only strategic marketing firm in the U.S. specializing exclusively in helping companies reach women of the Baby Boom generation. With more than 20 years as an art director, creative director, and brand champion working with many of the country’s top companies, she has distinguished herself as a leading voice on the subject of marketing to Baby-Boomer women. Carol Orsborn, Ph.D., is Senior Partner at Imago Creative, and is known internationally for her pioneering work on the issues, desires, and concerns of the Baby Boom generation. Her previous books include The Art of Resilience, Inner Excellence at Work, and How Would Confucius Ask for a Raise? She is also the recipient of the public relations industry’s highest award, the Silver Anvil." 

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