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501 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition

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501 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition

最 低 价：￥140.20

定 价：￥161.20

作 者：Tom Feltenstein，Don Cohen 著

出 版 社：Mcgraw-Hill

出版时间：2010-07-19

I S B N：9780071740630

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    内容简介
    Bigger, Badder, Better!

    ATTACK OF THE KILLER MARKETING TACTICS!

    A few years back, marketing super-guru Tom Feltenstein in 401 Killer Marketing Tactics rewrote the book on high-impact marketing that works. Fast-forward to today and new technologies, more sophisticated consumers/competitors, and a whole new media landscape have changed all the rules. In response, Feltenstein

    has upped his game, and in 501 Killer Marketing Tactics, he delivers even MORE sure-fire marketing strategies and tactics that let you outwit, outthink, and outsell the other guy.

    Based on case studies of clients ranging from small nonprofits to giants like Coca-Cola and McDonald's, this book delivers tips and tricks on a range of hot topics:

    ? Planning the Battle--and Choosing the Right Tactics

    ? eMarketing, Digital Media/Social Networking

    ? Grand Opening/Reopening and Holidays

    ? Four Walls Marketing

    ? Direct Mail and Ads, Coupons and Tear-outs, Event Tie-ins, and Gift Certificates

    ? Marketing Measurement

    No matter what your budget is, you can still wage cutting-edge marketing and promotional campaigns that get the word out about your business, cement the loyalty of your existing customers--and win more new customers than you can handle.

    作者简介
    About the AuthorTom Feltenstein is the CEO and founder of Power Marketing Academy, a leading consulting firm that consults and educates businesses in the industries of retail, hospitality, and service. PMA conducts clinics, seminars, strategy sessions, trainings and speaking events.A visionary counselor to Fortune 500 companies and franchise organizations, he speaks and holds seminars to over 60 companies a year all over the world.Prior to his 25 year trajectory as a consultant to Fortune 500 companies, he began his career with McDonald's Corporation. He later served as senior vice-president for Bozell, an international multi-billion dollar advertising agency.Author website: http://www.tomfeltenstein.com/

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