编辑推荐From the Authors: 10 Mobile Facts Every Marketer Must Know
1. There are 4.0 billion mobile phone owners on the planet. (from 60 Second Marketer) 2. Brands using SMS and MMS can reach nearly 95% of mobile phone subscribers on both smartphones and non-smartphones alike. (from Mobile Marketer) 3. 90% of text messages are read within 3 minutes of being delivered. (from Luxury Dialy) 4. 79% of smartphone users use their phone to help with shopping, with 74% ultimately making a purchase as a result. (from Search Engine Land) 5. Mobile coupons receive 10 times higher redemption rates than print coupons. (from Mobile Commerce Daily) 6. Mobile ads perform 4 to 5 times better than online ads in key metrics such as brand favorability, awareness, and purchase intent. (from InsightExpress)
7. 70% of mobile searches lead to action within one hour. It takes one month for the same percentage of desktop users to take action. (from Mobile Marketer 8. 16.7 million mobile subscribers, including 76% of the smartphone owners, used location-based check-in. (from comScore) 9. Android accounted for the largest share of location-based services users, with about 37% checking-in, while 34% of users checked in from an iPhone. (from comScore) 10. Additional marketing-based activities are even more popular, including receiving special offers by text message (54%) or scanning a QR code (58%). (from marketingcharts.com) |
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