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Getting to Innovation: How Asking the Right Questions Generates the Great Ideas Your Company Needs

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Getting to Innovation: How Asking the Right Questions Generates the Great Ideas Your Company Needs

最 低 价：￥191.40

定 价：￥220.00

作 者：Arthur B. VanGundy 著

出 版 社：Mcgraw-Hill

出版时间：2007-07-16

I S B N：9780814408988

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    内容简介
    As an acknowledged guru in the field of creativity and innovation, Arthur VanGundy has inspired businesses in a variety of industries to generate more original, cutting-edge ideas. Getting to Innovation is a detailed guide to achieving the critical first step in formulating creative and useful ideas–i.e., asking the right questions that define the challenges facing any organization. Readers will discover:
    ? how to write positioning and rationale statements for each challenge
    ? how to link together multiple objectives in priority frameworks
    ? the top 10 techniques for generating creative ideas
    ? tips for designing and running brainstorming retreats
    ? advice on how to select the best ideas ...

    作者简介
    　　 Arthur B. VanGundy, Ph.D. (Norman, OK) is an internationally noted expert on creativity and idea generation techniques. He is a professor of communication at the University of Oklahoma and president of VanGundy & Associates, a creativity and innovation consulting firm. His clients have included Air Canada, Hershey Foods, Monsanto, and Xerox.　

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