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Future,Inc.: How Businesses Can Anticipate and Profit from What's Next

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Future,Inc.: How Businesses Can Anticipate and Profit from What's Next

最 低 价:¥138.90

定 价:¥183.30

作 者:

出 版 社:Mcgraw-Hill

出版时间:2006-12-01

I S B N:9780814408971

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内容简介

In the next 50 years, new technologies, shifting global economics, and many other factors will present innumerable changes for business and society to navigate. Starting now, leaders need to be more flexible, responsive, and decisive than ever before. Unfortunately, most people are not trained in the type of critical thinking required to anticipate what lies ahead. This groundbreaking book will change that.

Futuring is not a matter of tea leaves and crystal balls -- it is a rigorous science based on time-tested analytical methods. Future, Inc. translates the proven techniques of professional ...

作者简介

  Eric GARLAND (Washington, DC) is a professional futurist. He is an advisor to executives at top corporations and government agencies as an expert in futures research and competitive intelligence. His dozens of major clients include Ford, Coca-Cola, Johnson & Johnson, Siemens, Wyeth, and Goodyear. 

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