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Questions That Sell: The Powerful Process for Discovering What Your Customer Really Wants

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Questions That Sell: The Powerful Process for Discovering What Your Customer Really Wants

最 低 价:¥107.90

定 价:¥124.50

作 者:Paul Cherry

出 版 社:Mcgraw-Hill

出版时间:2006-04-01

I S B N:9780814473399

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内容简介

"Simply knowing the right questions to ask can make the difference between finalizing a sale or losing it. Most salespeople have extensive knowledge of their products, but many fail to ask the questions that will help them uncover the real needs of their customers.

Questions That Sell helps readers use advanced questioning techniques to sell their products based on value to the customer, not on price -- and increase their success rate as a result. The book contains powerful examples, exercises, and hundreds of sample questions, including:
? Vision Questions: Tap into a customers’ needs and desires for the future
? Questions to Uncover Problems: Fix something that’s not working for the ...

作者简介

   Paul Cherry (Wilmington, DE) is president and CEO of Performance Based Results, an international sales and leadership training organization, where he teaches more than 3,000 sales professionals a year. He has written for The Selling Advantage, What's Working in Sales Management, and other popular industry publications. 

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