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Extending the Supply Chain

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Extending the Supply Chain

最 低 价：￥222.50

定 价：￥256.70

作 者：Kenneth Karel Boyer，G. Tomas M. Hult，Markham T. Frohlich 著

出 版 社：Mcgraw-Hill

出版时间：2004-08-23

I S B N：9780814408360

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  • Extending the Supply Chain
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    内容简介
    "Why have so many “e-commerce” companies failed in the last few years? In many cases, it’s the failure to figure out how to extend the supply chain directly to customers that keeps a company from succeeding. Using cutting-edge delivery practices and technology-based order processing, companies can minimize costs, customize their products, provide increased service and convenience, and increase customer loyalty—all leading to a more robust bottom line.

    Extending the Supply Chain examines in-depth some of the most high-profile practitioners of telephone and Internet-based order processing and fulfillment. The authors bring you detailed looks at:

    Amazon, ...

    作者简介
    　　 Kenneth Karel Boyer is an associate professor of operations management at Michigan State University. Markham T. Frohlich is on the operations and technology management faculty at Boston University, and was previously at London Business School. G. Tomas M. Hult is an associate professor of marketing and director of the Center for International Business Education and Research at Michigan State University.　

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