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Visual Research: An Introduction to Research Methodologies in Graphic Design

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Visual Research: An Introduction to Research Methodologies in Graphic Design

最 低 价:¥392.60

定 价:¥444.90

作 者:Ian Noble, Russell Beley

出 版 社:Ava Publishing SA

出版时间:2004-12-01

I S B N:9782940373208

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Explains the key terms and theories that underlie design research; examining the importance of audience, communication theory, semiotics and semantics. Features a range of case studies which demonstrate how the use of rigorous research methods can form the basis of effective visual communication and design problem solving, eschewing end product analysis for a discussion of the way research feeds into the design process.

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