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| Consumers' Reactions to National or International Advertising Appeals The Impact of Processing Strategies on Product Evaluations:The Moderating Effect ,of Extension Distances Effect of Task Framework on Decision-Making of Additional Service:the Moderating Effect of Emotion Change of Consumer's Purchasing Behavior in Peak Demand Periods:Evidence from Women's Fashion Products Empirical Study on the Effect of Marketing Channel Communication on Relationship Performance-the Mediator Effect of Relational Governance Consciousness of Social Face and Conspicuous Consumption of Luxury Products in the Chinese Society Classifying TBSS from Consumers' Perspective Impact Factors on Post-Entry Changes of International Luxury Brands in Mainland China Impact of Self Construal and Self-brand Connection on the Effectiveness of Different Advertising Appeals |
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