Strategic Hospitality Leadership- The Asian Initiative(ISBN=9780470824320)

　　The book is an invaluable resource of reference and insightful compendium by contributors who are the Cornell School of Administration's alumni, the Cornell-Nanyang Institute of Hospitality Management faculty, and members of its Joint Advisory Board. Their varied backgrounds and profound appreciation of the complexities in building enterprises from the ground up, or expanding an on-going business organization are the types of first-hand knowledge and perspective that is beneficial, informative, and inspirational to industry veterans and students alike.These contributors include chief executives and senior management of hotels and resorts, serviced apartments, restaurants, and food and beverage groups, who have been successful in Asia.

　　Dr. Russell Arthur Smith is Interim Dean, Cornell-Nanyang Institute of Hospitality Management, in the Nanyang Technological University, Singapore. He is a hospitality and tourism development expert, who has extensive academic and professional experience in Asia, as well as Australia, North America, and the Middle East. He holds a doctorate from Harvard University and a degree in architecture with first class honors from the University of Queensland, Australia. He is a certified practicing planner.

Foreword.
Preface.
About the Contributors.
1. Pursuing the Right Strategic Direction (Baron R. Ah Moo).
2. Achieving Successful Development Planning (Russell Arthur Smith).
3. Creating a Welcoming Service Strategy (Raymond Bickson).
4. Winning Ways to Successful Portfolio Management (William E. Heinecke).
5. Strengthening Brand Management and Value (Michael Issenberg).
6. Venturing Into an Asian Market Competitively (Devin Kimble).
7. Achieving Great Business Growth (Chiaki Tanuma).
8. Managing Crises Effectively (Chittimas Ketvoravit).
9. Establishing Strategic Human Resource (Choe Peng Sum).
10. Being an Inspiring Leader (Jennie Chua).
11. Developing and Implementing Best Practices (Judy Siguaw).
12. Looking Ahead at Hospitality Trends in Asia (Russell Arthur Smith).
Index.