The Steve Jobs Way iLeadership for a New Generation(ISBN=9781593157050)

Author's Note, ix
Prologue, xi
PARTI　Product Czar
　1　Passion for the Product
　2　 Success Is in the Details
PARTII　Talent Rules
　3　 Teaming: "Pirates! Not the Navy"
　4　 Tapping Talent
　5　 Rewards for the Pirates
PARTIII　Team Sports
　6　 The Product-Driven Organization
　7　 Maintaining Momentum
　8　 Recovery
　9　 Holistic Product Development
　10　 Evangelizing Innovation
PARTIV　Becoming Cool:A Different View of Selling
　11　The Door Opener: Branding
　12　 Riding the RetailJuggernaut
　13　 Achieving the Definition of Cool: "There's an App for That"
PARTV　On Becoming Stevian
　14　 In His Footsteps
A Letter to Steve
Acknowledgments
Notes