How brain science is transforming the way we manage
Why is it so hard for managers to get the results they want?
According to the latest brain science, it's because most of what
they do produces the opposite of what they expect. Appeals to
reason fall short, for our decisions are made emotionally, and
logic is at best an after-the-fact justification for what we've
already determined to do.
That's just one of the many amazing discoveries that explain why
management is so challenging. but as Charles Jacobs explains, once
we understand the lessons of neuroscience, we're able to create
more powerful strategies, inspire people to maximize their
potential, and overcome the biggest hurdle to improving business
performance-making change stick.
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