| At the llth Meeting of Overseas-posted Diplomats， CPC General SecretaryHu Jintao pointed out that， as an important part of China's overall diplomacy，public diplomacy serves to complement China's diplomatic strategy and is the direction we are headed in. He emphasized that our national image hingeson good public diplomacy， and we should work hard to make China moreinfluential， competitive， approachable and charismatic through this channel. ——YANG JIECHI，FOREIGN MINISTER OF CHINA Governments find that it is just as effective to communicate with the peoples of other countries as with their authorities， and thus influence theirgovernment poliaes indirectly. This is what public diplomacy means. ——JOSEPH NYE JR，PROFESSOR WITH HARVARD UNIVERSITY Zhao Qizheng is a leading authority on public diplomacy in terms of the oretical framework， implementation and strategy， and also Dean of the School of Journalism and Communication of Renmin University of China. He is the key figure in China's public diplomacy. ——MASAFUMI KANEKO IN PUBLIC DIPLOMACY：DIPLMATIC STRATEGY IN THE ERA OF PUBLIC OPINION Zhao Qizheng is known to all as a serious news spokesman， a public relationsambassador always wearing a smile， a media officer who loves challenges， as cholar tireless in teaching and an understanding elder all rolled into one. ——TA KUNG PAO，HONG KONG |
| Zhao Qizheng， upon graduation as an experimentalnuctear physics student from the University of Scienceand Technology of China in 1963， worked as anengineer in scientific research and design for morethan 20 years. From 1984 to 1998， he held the posts ofVice Mayor of Shanghai and Governor of Pudong NewArea. From 1998 to 2005， Mr. Zhao served asMinister of the State Council Information Officeof China. He became a member of the ChinesePeople's Potitical Consuttative Conference in 2005and has been Chairman of its Foreign AffairsCommittee since 2008. Currently he is also Deanof the School of Journalism and Communicationof Renmin University. Mr. Zhao has been involved in communicatingwith foreign countries for many years. He wasthe first in China to put forward the concept of"Presenting China to the Wortd" and the earliestadvocate and one of the most active practitionersof China's pubtic diplomacy. Mr. Zhao's publications include PresentingChina to the World - Zhao Qizheng's Speechesand Dialogues， Riverside Tatks: A Friendly Diotogue between an Atheist and a Christian （co-authored withDr. Luis Palau），America and Americans through Chinese Eyes， Logic of Pudong - Development ofPudong and Economic Globalization， Dialogue betweenNations， The China Model - Dialogue between Eastand West （co-authored with John Naisbitt and Doris Naisbitt），How China Communicates: Public Diplomacyin a Gtobal Age， and Cross-border Diatogues: the Wisdom of Public Diplomacy. |
| Part Ⅰ Concepts Chapter 1 China in an Age of Public Diplomacy Chapter 2 International Public Opinion:Important for National Development Chapter 3 News Spokesperson System Chapter 4 "Shaping a Country" and"Communicating Its Image" Chapter 5 How Local Regions Contribute to a Country's Overalllmage Chapter 6 Culture-based Communication with the World Beyond Chapter 7 PowerofDiscoursein Cross-cultural Communication Chapter 8 Translation: a Bridge across Cultures Chapter 9 Opportunities and Challenges of the Internet Chapter 10 Chinese Cultural Vitality Enhanced by Communication Chapter 11 China's Image and the "China Model" Part Ⅱ Practices One Public Diplomacy Is the Duty of All A Dialogue on Public Diplomacy with Ambassador Wu Jianmin Two The "China Train" on a Peaceful Development Track A Dialogue with the Futurists John Naisbitt and Doris Naisbitt |
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