Get ahead of the competition with some expert planning.
As any business manager knows, success doesn't just happen. It
takes hard work and planning to get the desired results. Strategic
planning is the discipline that helps businesses build on their
present success by analyzing all the factors that can impact the
future and take measures to anticipate them. The Complete Idiot's
Guide(r) to Strategic Planning offers clear and concrete
discussions about:
? Defining business goals in mission statements
? Proven methods to gather the information necessary to formulate
a strategy
? Anticipating the competition
? Executing a strategic plan
作者简介
Lin Grensing-Pophal is a business consultant,
instructor, and author with a background in strategic marketing,
corporate communications, and employee relations. She is the
founder and CEO of Strategic Communications, a media and business
consulting company.
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