27 Powers of Persuasion(ISBN=9780735204591)

　　You may love them or hate them, but there is no denying that politicians, lawyers, mar-keters, and reporters are masters of persuasion. In 27 Powers of Persuasion, Chris St.Hilaire distills their knowledge into 27 tools that will empower you to persuade anyoneof just about anything. As a message strategist for some of the most famous names inAmerica, Chris St. H ilaire has taught politicians how to persuade voters, attorneys howto persuade juries, and executives how to persuade CEOs.

Introduction: The Art and Craft of Persuasion
Focus on the Goal
Evaluate Egos
Soothe or Sidestep Other Egos
Manage Opposition by Giving It
Nothing to Oppose
Make Your Weakness Your Strength
Find One Thing to Like About
Everyone in the Room
Use the First Five Minutes to
Make People Feel Safe
Stay in the Present
Recognize Their Reality
Make It About Choice, Fairness,
and Accountability
Keep It Simple