Branding in Asia The Creation, Development and management of Asian Brands for the Global Market One of the ways to achieve sustainable growth in any market is a recognizable brand name. While many Western companies have successfully developed international brands, Asian companies have been slow to follow suit. In this groundbreaking book, Asia's leading brand architect explains the fundamentals of branding and shows how companies can use them to achieve outstanding performance. Branding in Asia contains over 20 case studies of leading Asian and Western brands including Acer, Banyan Tree Hotels & Resorts, BMW, Levi Strauss, Padini, Royal Selangor, Starbucks, Tiger Balm and many more. Packed with illustrative examples, techniques, advice and exercises, this invaluable book will help any company, regardless of size, to:
Build a strong brand image;
Create a unique and sustainable competitive advantage;
Develop solid plans for international expansions;
Access and penetrate new markets;
Attract and retain customers;
Motivate employees;
Gain global recognition;
Establish permanent growth in profitability and asset value.
This book is a must for anyone responsible for business growth in the 21 st century. |
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