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Facebook Marketing: An Hour a Day

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Facebook Marketing: An Hour a Day

最 低 价：￥180.30

定 价：￥216.40

作 者：Chris Treadaway（克里斯·特莱德威），Mari Smith（玛丽·史密斯） 著

出 版 社：John Wiley & Sons

出版时间：2010-05-11

I S B N：9780470569641

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  • Facebook Marketing: An Hour a Day
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    内容简介
    Facebook Marketing: An Hour a Day is the ultimate step-by-step guide to developing a winning Facebook strategy, implementing the campaign, and then measuring and reporting on the results. The first part of the book quickly gets readers up to speed on today's Facebook conventions and demographics, and then outlines the broad strategic considerations marketers must consider. Readers are then guided step-by-step through crafting a successful initial presence on Facebook and then guided day-by-day through how to develop an overall Facebook marketing strategy by setting goals, defining metrics, developing reports, getting corporate buy-in, and integrating the Facebook strategy with other internet marketing activities.

    Readers are then shown how to execute on the strategy and leverage and incorporate all of Facebook's relevant features, including events, applications, advertising on Facebook's stand-alone pay-per-click platform, using Facebook Connect, and more. The final portion of the book discusses the marketing metrics that matter and how to update, monitor, refine, and maintain a Facebook marketing campaign.

    Full of interesting case studies, step-by-step guides, and hands-on tutorials and written in the popular An Hour a Day format, in which intimidating topics are broken down into easily approachable tasks, this book is sure to help marketers and others develop, implement, measure, and maintain a successful Facebook strategy.

    作者简介
    Chris Treadaway is founder and CEO of Notice Technologies, a provider of local, real-time advertising platforms for newspapers, television, and other local media companies. He is also managing director of Ultrastart, a social media consulting firm that has worked with companies such as Microsoft, Land Rover, Wiley Publishing, and the city of Austin, Texas. He blogs regularly on entrepreneurship and social media issues at treadaway.typepad.com and on Twitter at www.twitter.com/ctreada. Mari Smith is President of the International Social Media Association and runs her own vibrant social media consultancy specializing in helping business owners, authors, and celebrity clients increase their profits with Facebook and Twitter integration. FastCompany.com dubbed Mari the Pied Piper of Facebook and ClickZ named Mari as one of 20 Social Media All-Stars.

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