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| 涉及国际商务各领域，覆盖剑桥商务英语阅读题材； 有助于扩大词汇量、增强理解力、熟悉宽广素材； 促进英语表达能力的全面提高。 |
| Elliott Bernstein，哥伦比亚大学硕士；现居北京，是自由作家、翻译、咨询顾问；著作涉及金融市场、国际旅行及中国文化；曾在南京大学-约翰斯·霍普金斯大学中美中心进修。 刘佳静，毕业于北京语言大学，跨文化交流从业者，极端环保、热衷公益。曾供职于多个英美文化机构，任翻译、项目协调员、咨询顾问和中文教师。 |
| UNIT 1 品牌管理Brand Management MP3 001-004 1当一个品牌过于强大 When a Brand‘s Reputation Is Too Strong 2Shock可乐在竞争中保护自己的品牌形象 Shock Cola Protects Its Brand Image from the Competition 3产品植入与品牌联合 Product Placement and Co-Branding 4品牌社区的力量 The Power of Brand Communities UNIT 2 商业环境Business Environment MP3 005-009 5什么能造就良好的商业环境？ What Makes a Good Business Environment？ 6城市发展中的商业空间 Urban Development of Commercial Space 7国家级的商业环境 The National-Level Business Environment 8国际组织与商业环境规定 International Organizations and Business Enviornment Regulation 9为小企业寻找合适的空间 Finding the Right Space for a Small Business UNIT 3 商业伦理Business Ethics MP3 010-015 10法律与商业伦理 Law and Business Ethics 11工作场所中的安全 Safety in the Workplace 12国际贸易中的道德准则 Ethics in International Business 13当营销人员做法过分 When Marketers Go Too Far 14工作场所中的歧视现象 Discrimination in the Workplace 15金融犯罪 Financial Crime UNIT 4 公司简介Company Profiles MP3 016-021 16Tigertronic向新方向进军 Tigertronic Branches out 17Goldie健身房在竞争中遥遥领先 Goldie’s Gym Gives the Industry a Run for Its Money 18Cormack‘s的品牌重塑 Revamping the Cormack’s Brand 19在Charlie‘s享受欢乐时光 Have a Ball at Charlie’s 20四公司简介 Four Brief Company Profiles 21撰写公司简介 Writing a Company Profile UNIT 5 公司战略Company Strategy MP3 022-027 22Matterware改变策略在印度提高销售额 Matterware Shifting Gears to Boost Sales in India 23Classebooks.Com宣布新战略，公司重组 Classebooks.Com Announces New Strategy， Company Restructuring 24Bulldog汽车在经济低迷中发展壮大 Bulldog Motors Beefs up During Economic Downturn 25Aerowest改进外包业务 Aerowest Revamps Outsourced Operations 26企业结构中的冗余 Redundancies in Corporate Structure 27直接营销的喜与悲 Triumph and Tragedy in Direct Marketing UNIT 6 客户服务Customer Care MP3 028-032 28外包的利与弊 The Benefits and Drawbacks of Outsourcing 29世界各地的客户服务 Customer Service around the World 30保持业务关系 Maintaining a Business Relationship 31售后服务与客户满意度 Post-Sale Service and Customer Satisfaction 32客户服务中的问题跟踪系统 Issue Tracking Systems in Customer Service UNIT 7 财务管理Financial Management MP3 033-036 33管理个人开销 Managing Individual Expenses 34管理账簿 Balancing the Books 35做预算的好处 The Benefits of Budgeting 36记账员、会计和注册会计师 Bookkeepers， Accountants， and Cpas UNIT 8 人力资源Human Resources MP3 037-040 37人力资源信息系统 Human Resources Information Systems 38人力资源部门的重要性 The Importance of the Human Resources Department 39招聘方法可成可败 Hiring Practices Can Be Make or Break 40感谢人事员工 Thanking Human Resources Staff UNIT 9 Industry Analysis 行业分析 MP3 041-045 41谁会使用行业分析？ Who Uses Industry Analysis？ 42关于天然食品行业的行业分析 Analyzing the Natural Foods Subsector 43中国奢侈品市场概览 Market Overview for Luxury Accessories in China 44美国国内的汽车竞争格局 The Competitive Landscape for Automobiles in the United States 45男士钟表的市场进入 Market Entry for Men‘s Timepieces UNIT 10 Jobs and Career工作与事业 MP3 046-051 46互联网上的求职者 Job Seekers on the Internet 47简历与求职信 Resumes and Cover Letters 48自定义你的申请材料 Customizing Your Application 49Mixed传媒正在招聘 Mixed Media Is Hiring 50如何与职业中介公司合作 How to Work with a Recruitment Firm 51别忘了你的人际关系网 Don’t Forget Your Networks UNIT 11 Leadership领导力 MP3 052-055 52领导力培训有效吗？Is Leadership Training Effective？ 53慈善领袖 Philanthropic Leaders 54企业领导简介 Profiles in Business Leadership 55皇后区酒店之王 The Queen of Queens Hotels UNIT 12 Management管理 MP3 056-060 56委派职责 Delegating Responsibilities 57团队合作 Teamwork 58如何进行员工考评 How to Conduct Staff Appraisals 59提拔公司人才 Promoting Company Talent 60管理创造力 Managing Creativity UNIT 13 Marketing市场营销 MP3 061-066 61Queen清洁用品公司失去往日辉煌 Queen Clean Losing Its Sheen 62使产品具有生命力 Bringing a Product to Life 63电子营销 E-Marketing 64针对儿童的市场营销 Marketing to Children 65国际市场中的Friendo‘s Friendo’s in the International Market 66直销模式 The Direct Sales Model UNIT 14 Mergers and Acquisitions 兼并与收购 MP3 067-071 67作为商业策略的兼并与收购 Mergers and Acquisitions as Business Strategy 68反托拉斯法与垄断 Antitrust Laws and Monopolies 69联邦贸易委员会批准Quikstop与Snack Barn的兼并 Quikstop-Snack Barn Merger Approved by FTC 70Transx 科技放弃与CCT的兼并交易，接受Concom的出价 Transx Technologies Calls off Merger Deal with CCT， Accepts Concom‘s Offer 71顾客起诉试图阻止Club Buy与Costmart的兼并 Customers Sue to Block Club Buy-Costmart Merger UNIT 15 Networking 人际关系网 MP3 072-076 72建立商业网络 Business Networking 73销售你的个人品牌 Selling Your Personal Brand 74快速建立人脉网络 Speed Networking 75跟进的艺术 The Art of the Follow up 76找出你的人际关系网 Identifying Your Networks UNIT 16 Product Pricing产品定价 MP3 077-081 77自定义你的订单 Customizing Your Order 78产品定价心理学 The Psychology of Product Pricing 79产品如何定价？ How Are Products Priced？ 80为你的产品确定合适的价格 Determining the Right Price for Your Product 81价格战 Price War UNIT 17 Reporting Results 报告结果 MP3 082-085 82盈利报告 An Earnings Report 83Sterling炼油厂的新闻报道 Newspaper Reports on Sterling Refineries 84芯片行业的负面新闻 Negative News for the Chip Sector 85Talger设备公司的法律纠纷 Legal Trouble for Talger Equipment UNIT 18 Starting a Business创办公司 MP3 086-090 86撰写商业计划书 Writing a Business Plan 87你的企业规模 The Scale of Your Business Venture 88政府如何帮助你？ How Can the Government Help You？ 89选择商业伙伴 Choosing a Business Partner 90特许经营模式 The Franchise Model UNIT 19 Trade贸易 MP3 091-095 91新旧市场模式 Marketplaces New and Old 92贸易与劳动分工 Trade and the Specialization of Labor 93什么是商人？ What Is a Trader？ 94零售与消费市场 Retail and the Consumer Marketplace95电子商务革命 The E-Commerce Revolution UNIT 20 Ways of Working工作方式 MP3 096-100 96安排你的时间 Scheduling Your Time 97工作中的人体工程学与保健 Ergonomics and Health at Work 98组织心理学家对个人工作方式的研究 Organizational Psychologists Study Individual Work Styles 99工作环境中的通讯技术 Communications Technologies in the Workplace 100那么你打算成为一名自由职业者…… So You Want to Be a Freelancer... |
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