| 《商务英语写作》 chapter 1 general principles of business writing1 courtesy1 conciseness2 clarity2 completeness3 correctness3 concreteness4 consideration4 exercises5 chapter 2 skills of business english writing7 selecting words7 developing effective sentences11 effective paragraph development14 other skills15 exercises18 chapter 3 notice21 【sample analysis】21 【knowledge induction】22 i. the use and feature of a notice22 .ii. the types of notices22 iii. the format of a notice23 iv. the format of ?notice23 v. the format of ?notices25 【skill training task】29 chapter 4 poster31 【sample analysis】31 【knowledge induction】33 i. the use and feature of a poster33 ii. the format of ?a poster33 【skill training task】41 chapter 5 notes and bills43 【sample analysis】43 【knowledge induction】44 i. notes44 ii. bills47 【skill training task】50 chapter 6 memorandum51 【sample analysis】51 【knowledge induction】53 i. the use and feature of memos53 ii. the format of memos53 【skill training task】60 chapter 7 agenda63 【sample】63 【knowledge induction】64 i. the use of agenda64 ii. the format of agenda64 【skill training task】74 chapter 8 the minutes of a meeting77 【sample】77 【knowledge induction】82 i. the use and requirements of minutes of a meeting82 ii. the format of minutes of a meeting83 【examples of different types of the minutes of the meeting】84 【skill training task】91 chapter 9 product’s instruction95 【sample analysis】95 【knowledge induction】98 i. the use and feature of a product’s instruction98 ii. the content of an instruction99 【skill training task】103 chapter 10 certificate105 【sample analysis】105 【knowledge induction】106 i. the basic knowledge of certificate106 ii. the format of certificate106 【skill training task】114 chapter 11 cards117 【sample analysis】117 【knowledge induction】118 i. the format and sample of invitation cards118 ii. the format and sample of congratulation/greeting cards120 iii. the format and sample of business cards121 【skill training task】125 chapter 12 invitation for bids and pre-qualification127 【sample analysis】127 【knowledge induction】130 i. the use of invitation for bids and pre-qualification130 ii. the format of invitation for bids and pre-qualification130 【skill training task】142 chapter 13 bidding forms145 【sample analysis】145 【knowledge induction】147 i. the use of a bid147 ii. the content of the form of bid147 iii. the format of form of bid148 【skill training task】157 chapter 14 contract159 【sample analysis】159 【knowledge induction】162 i. the use of contracts162 ii. the format of contracts163 iii. types of contracts164 【skill training task】172 chapter 15 business reports175 【sample analysis】175 【knowledge induction】176 i. the use and category of a business report176 ii. the format of different business reports177 【skill training task】187 chapter 16 business proposals191 【sample analysis】191 【knowledge induction】193 i. the use and category of a business proposals193 ii. the format of different business proposals193 【skill training task】206 chapter 17 speech209 【sample analysis】209 【knowledge induction】211 i. the use and feature of speech211 ii. the format of speech211 examples of different types of speech212 【skill training task】220 chapter 18 the layout of a business letter223 【sample analysis】223 【knowledge induction】225 i. the structure of a business letter225 ii. the format of a business letter231 iii. envelop addressing235 【skill training task】238 appendix i names of common companies、enterprises and stores241 appendix ii names of common positions and titles247 appendix iii 2011年《财富》世界500强排行榜255 appendix iv 常见英文标点符号用法指南277 appendix v reference for tasks285 appendix vi 商务英语常用缩略语表305 参考书目338 参考网站340 |
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