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周末MBA傻瓜书 Weekend MBA for Dummies

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最低价：￥188.00

定价：￥235.00

作者：Richard Pettinger 著

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出版时间：2007-08

I S B N：047006097

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周末MBA傻瓜书 Weekend MBA for Dummies

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188.00元

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内容简介

A graduate MBA programme gives you the business expertise you need for success.But what if you don't have the time or money to teke a full MBA course?That's where this friendly guide comes in.Packed with UK and global examples of best practice in finance,marketing,entrepreneurship,e-commerce,and other business school topics,it's just what you need to turbocharge your career.
作者简介：
Richard Pettinger is a senior management lecturer and author of over 30 management books.Dr Kathleen Allen is

作者简介

Introduction
Part Ⅰ: The New World of Business and Management.
  Chapter 1: Embracing Change
  Chapter 2: Information Technology and Competitive Advantage
  Chapter 3: Going Global
  Chapter 4: Strategic Planning: Looking into the Crystal Ball
Part Ⅱ: Leading and Managing in the New World
  Chapter 5: Managing Is Hard; Leading Is Even Harder
  Chapter 6: Carrots and Sticks: Motivation and Commitment
  Chapter 7: Hiring and Firing: Getting and Keeping the Best Employees
  Chapter 8: One for All and All for One: Teamwork and Employee Empowerment
  Chapter 9: Behaving Yourself: Ethics and Standards
Part Ⅲ: Money: What you Don't Know Will Hurt you
  Chapter 10: Basic Economics
  Chapter 11: All You Ever Wanted to Know about Accounting
  Chapter 12: Making Sense of Financial Statements
  Chapter 13: Unravelling the Mysteries of Financial Planning and Analysis
  Chapter 14: It Takes Money to Make Money
  Chapter 15: Understanding Stocks and Shares
Part Ⅳ: Marketing in the