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Starring You!: The Insiders'' Guide to Using Television and Media to Launch Your Brand, Your Business, and Your Life权威人士教你成为明星:如何利用电视和媒体宣传你的品牌,公司和自己

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Starring You!: The Insiders'' Guide to Using Television and Media to Launch Your Brand, Your Business, and Your Life权威人士教你成为明星:如何利用电视和媒体宣传你的品牌,公司和自己

最 低 价:¥83.20

定 价:¥104.00

作 者:Marta Tracy

出 版 社:

出版时间:2007-07

I S B N:006117112

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内容简介

The subtext of this media primer for businesspeople by two veterans of various TV shows is far more interesting than the actual content. Not only do the authors take it for granted that most individuals want to appear on television, but they argue that the very skills that position one for a closeup have universal application beyond electronic exposure. Learning to define yourself as a brand, clarify your message, and convince someone that your idea is worth paying attention to (or, eventually p

作者简介

目录

Foreword by Paula Deen
Chapter I  The Power of the Glowing Box
Chapter 2  In the TV Guide of Life,WhoAreYou--andWhy
Chapter 3  Know the Shows!
Chapter 4 Perfect Pitch
Chapter 5 TheWelcome Guest
Chapter 6 ExpandYourTV Presence
Chapter 7 Showou the Money
Chapter 8 A Host of Options
Conclusion Wrap Party--AreYou Ready to Be a Star?
Resources

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