| Lonely Planet is the largest travel guide book and digital media publisher in the world.[2] The company is owned by BBC Worldwide, which bought a 75% share from the founders Maureen and Tony Wheeler in 2007 and the final 25% in February 2011.[3]Originally called Lonely Planet Publications, the company changed its name to Lonely Planet in July 2009 to reflect its broad travel industry offering and the emphasis on digital products. After Let's Go Travel Guides, it was one of the first series of travel books aimed at backpackers and other low-cost travellers. As of 2010, it publishes about 500 titles in 8 languages, as well as TV programs, a magazine, mobile phone applications and websites. Lonely Planet's first book, Across Asia on the Cheap, was written and published by Englishman Tony Wheeler, a former engineer at Chrysler Corp and the University of Warwick and London Business School graduate, and his wife Maureen Wheeler in Sydney in 1973, following a lengthy trip from Turkey, through Iran, Afghanistan and Pakistan, to India and Nepal. The popularity of this overland route, first undertaken by vehicle on the 1955 Oxford-Cambridge Overland Expedition, declined when Iran's borders closed in 1979. Written with strong opinions, it sold well enough in Australia that it allowed the couple to expand it into South-East Asia on a Shoestring(nicknamed the 'Yellow Bible'). |
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