网上购物 货比三家
女用仿真 戏曲 惠氏 复印机 牛仔裤 等离子电视 明治 国产表店 数码伴侣 男根套环 充气娃娃 女鞋 电影/戏剧 电池/充电器 扫描仪/扫描枪 液晶电视

全部商品分类

热搜：
保湿加湿器诺基亚
您现在的位置：快乐比价网 > 图书 > 教育/科技 > 原版书与影印版 > 商品详情

Global Marketing: Foreign Entry, Local Marketing, and Global Management

分享到：
Global Marketing: Foreign Entry, Local Marketing, and Global Management

最 低 价：￥293.70

定 价：￥410.70

作 者：Johny K. Johansson 著

出 版 社：McGraw-Hill Higher Education

出版时间：2009-02-01

I S B N：9780071263627

  • 价格比较
  • 商品详情
  • 商品评论(0条)

    • 商品详情

    编辑推荐

    内容简介
    Johansson's "Global Marketing, 5/e" utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry, Local Marketing, and Global Management. Johansson seeks to develop the varied skills a marketing manager needs to be successful in each of these tasks. In foreign entry, in global management, and to a large extent even as a local marketer in a foreign country, the global marketer needs skills that the home makes experience - or the standard marketing text - have rarely taught. The recognition of the three roles helps dispel the notion that there is no such thing as international global marketing, only marketing. Much of the excellent research and tried-and-true teaching material that global marketers in business and academe have contributed over the years is reflected in the chapters and in several cases that can be found at the end of each major section. The authors have focused on material that is timely and up-to-date, and relevant to the global context.

    作者简介
    Georgetown University,Washington DC. He is an expert in the areas of international marketing strategy and consumer decision making,especially as applied to Japanese and European companies. He has conducted many executive development seminars in many countries including Japan, Germany, Sweden, Hong Kong, Thailand and India.

    目录

    商品评论（0条）

    暂无评论！

    相关新品推荐

    浏览更多同类商品

    您的浏览历史

    loading 内容加载中，请稍后...
    免责声明:

    本网站为购物搜索引擎,只提供各网站商品及服务信息链接,以商家实际信息为准!

    关于比价网 | 合作网站 | 免责声明 | 联系我们 (京ICP备13007221号-2)
    © 2008-2012 Bijia123.cn. All rights reserved.