| PREFACE X INTRODUCTION HOW TO ANALYZE A BUSINESS POLICY CASE XVl WHAT ISA BUSINESS POLICY CASE XVIII GUIDELINES FOR PREPARING CASE ANALYSES XVIII The Need for Practicality xviii · The Need for Justification xviii·The Need for Realism xviii · The Need for Specificity xix · The Need for Originality xix · The Need to Contribute xix PREPARING n CASE FOR CLASS DISCUSSION XIX The Case Method Versus Lecture Approach xix · The Cross-Examination xx PREPARING A WRITTEN CASE ANALYSIS XX The Executive Summary xx · The Comprehensive Written Analysis xxi · Steps in Preparing a Comprehensive Written Analysis xxi MAKING AN ORAL PRESENTATION XXI Organizing the Presentation xxii · Controlling Your Voice xxii · Managing Body Language xxii · Speaking from Notes xxii · Constructing Visual Aids xxii · Answering Questions xxiii FIFTYTIPS FOR SUCCESS IN CASE ANALYSIS XXIII INSTRUCTIONS FOR USING THE STRATEGY FORMULATOR AND CASE ANALYST SOFTWARE XXVI Making a Backup Copy of the |
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