| 作者简介： G. Douglass Alexander is chairman of Alexander Haas Martin & Partners, Inc., one of the nation's leading fundraising consulting firms, and chairman of FundraisingINFO.com. Alexander is also the chairman of MaGIC (Major Gifts Identification and Consulting), a database research firm that provides computerized screening. |
| figures, tables, & exhibits. preface. acknowledgments. introduction: purpose and observations. 1. principles of fundraising: time-tested truths. 2. essential fundraising tools: focusing your work. 3. the board: where fundraising begins. 4. research: working smarter. 5. annual campaigns: the basis for the future. 6. direct mail: how to build your donor base. 7. special events: making friends, raising funds, and having fun. . 8. major gifts: getting to the big gifts. 9. capital campaigns: building success. 10. planned giving: you can do it. 11. foundation grants: writing and other keys to success. 12. corporate dollars: sponsorship, marketing, and more. 13. technology: embrace it. 14. stewardship: saying thanks pays dividends. 15. putting it all together. references. the authors. index. |
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