| foreword acknowledgments introduction part 1: just who are the poor? 1 microcredit and poverty alleviation strategy for women: who are the customers? 2 understanding consumers and retailers at the base of the pyramid in latin america 3 marketing programs to reach india’s underserved part 2: meeting the poor's basic needs 4 brcko and the arizona market 5 health services for the poor in developing countries: private vs. public vs. private and public 6 fighting aids, fighting poverty: customer centric marketing in the generic antiretroviral business 7 meeting unmet needs at the base of the pyramid: mobile healthcare for india's poor 8 patrimonio hoy: a groundbreaking corporate program to alleviate mexico’s housing crisis 9 energizing the base of the pyramid: scaling-up successful business models to achieve universal electrification 10 utilities and the poor: a story from colombia 11 the expansion of public services into poor areas: the case of piped gas in cuartel v–moreno part 3: building the bop value chain 12 multiahorro: barrio store 13 photography and the low income classes in brazil: a case study of kodak 14 the complex business of serving the poor: insights from unilever’s project shakti in india . 15 creating strong businesses by developing and leveraging the productive capacity of the poor 16 itc’s e-choupal: a platform strategy for rural transformation 17 nestlé’s milk district model: economic development for a value-added food chain and improved nutrition part 4: business & leadership models 18 building new business value chains with low income sectors in latin america 19 developing viable business models to serve low-income consumers: lessons from the philippines 20 when giants discover the disadvantaged: managerial challenges and success factors in building capacity to serve underserved markets part 5: role of govt. and civil society 21 the role of financial institutions in revitalizing low-income neighborhoods 22 houses for the poor and new business for banks: the creation of a market for affordable housing 23 the south african financial sector charter: a supplementary market framework to achieve affirmative action 24 how social entrepreneurs enable human, social, and economic development 25 hybrid value chains: social innovations and the development of the small farmer irrigation market in mexico 26 entrepreneurship and poverty alleviation in south africa 27 a gentler capitalism: black business leadership in the new south africa part 6: measuring success 28 microfinance: business, profitability, and the creation of social value 29 alleviating global poverty through microfinance: factors of financial, economic, and social performance 30 strong double bottom line banking 31 h&r block’s refund anticipation loans: perilous profits at the bottom of the pyramid? 32 when is doing business with the poor good – for the poor? a household and national income accounting approach appendix:conference participants notes references about the contributors about the editors index |
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