| JOHAN WALLIN, who started his career as a marketing executive, is now managing partner of Synocus Group, an international consulting company with offices in Helsinki, Shanghai and New York. He co-authored the book Prime Movers with Professor Rafael Ramírez in 2000, and has published a number of articles on customer orientation and capability building. .. << 查看详细 |
| acknowledgments. introduction. part i: conditions for prime movership. 1 value-creating capabilities. the anatomy of value creation. the offering: the case of an auction house. operational capabilities. 2 focus on learning. digital convergence and learning. .learning in communities. the impact of digital convergence on offerings and capabilities. learning contexts. the nature of creative work. 3 orchestrating leadership. alternative orchestration strategies. orchestrating leaders. the orchestration arena. part ii: learning contexts. 4 information acquisition. securing seamless information transmission. recouping investments by shifting focus from consumers to carriers. leadership implications – the value of an orchestration platform. 5 problem solving. implications – institutionalizing collective regional knowledge building. 6 co-experiencing. composing, orchestrating, and contemplating. implications – experience provision as a tool to drive change. 7 insight accumulation. the central tenets of the linux philosophy – sharing information and having fun. leadership implications – learning-based customer segmentation. 8 transitional objects. supporting learning with transitional objects. information acquisition and transitional objects. problem solving and transitional objects. co-experiencing and transitional objects. insight accumulation and transitional objects. appropriate transitional objects in different learning contexts. part iii: building capabilities. 9 core resources. excellence in execution – building a superior supply chain strategy. the influence of digital convergence on the cell phone market. who will own the customer? leadership implications – industry mapping. 10 offering concepts. implications – balancing efficiency and creativity. 11 customer interactions. a historical preview of customer communities. embodied values as nurturers of customer communities. implications – co-aligning the strategy with major customers. 12 value constellations. the evolving nature of communities. ethos – the glue of a resource community. leadership implications – building new value constellations. 13 the iocc framework. the iocc framework. part iv: the leader as orchestrator. 14 the leader as conductor. conducting an orchestra: instilling disciplined creativity. orchestrating based on power or knowledge? the game plan. 15 the leader as architect. architecture shaping its environment. operational architecture. 16 the leader as auctioneer. information architecture. 17 the leader as promoter. social architecture. the orchestration architecture. 18 thriving, aware, and engaging. characterizing an orchestrator. epilogue. the business idea. the business leader as statesman. orchestration and the world of people. notes. references. index. |
内容加载中，请稍后...
商品评论（0条）