| preface: welcome to the world of inventing. introduction: fast-track inventing: a game anyone can play. part i: prepare for success. chapter 1: step 1. evaluate potential ideas: recognize the moneymakers. chapter 2: step 2. look like a winner: demonstrate business savvy and customer knowledge. chapter 3: step 3. build a business foundation: line up key helpers and financing. chapter 4: step 4. prepare for kickoff: decide on patents and prototypes. chapter 5: step 5. choose the right-fast track strategy: understand what works best for your product. part ii: the fast track: licensing your idea chapter 6: step 6a. prove the concept: demonstrate why your product is “hot”. chapter 7: step 7a. choose your targets: determine which companies will benefit the most. . chapter 8: step 8a. preserve your capital: use low-cost tactics for landing a license. chapter 9: step 9a. develop a licensing plan: find the quickest way to market. chapter 10: step 10a. sell your concept: create the highest value for your product. part iii: the fast track: turbo-outsourcing. chapter 11: step 6b. prove the concept: establish that the product will make money. chapter 12 step 7b. choose your partners: find distribution and manufacturing partners to accelerate sales. chapter 13: step 8b. preserve your capital: encourage the manufacturer to pick up the up-front costs. chapter 14: step 9b. develop a marketing plan: create the backup for a successful deal. chapter 15: step 10b. sell your deal: motivate companies to move quickly. part iv: the long-term investment: building a company. chapter 16: step 6c. prove the concept: establish that the product will make money. chapter 17: step 7c. choose your sales strategy: determine how to become a significant market force. chapter 18: step 8c. preserve your capital: structure deals to keep control. chapter 19: step 9c. develop a business plan: creating high value for your company. chapter 20: step 10c. sell your product: motivate customers and distribution. appendix a: the go-no-go decision matrix. appendix b: checklists before starting the introduction process. appendix c: sample documents. appendix d: web addresses for inventor stories. glossary. resources. index. |
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