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BEYOND FUNDRAISING: NEW STRATEGIES FOR NONPROFIT INNOVATION AND INVESTMENT, SECOND EDITION （AFP FUND DEVELOPMENT SERIES）(英文原版进口)

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BEYOND FUNDRAISING: NEW STRATEGIES FOR NONPROFIT INNOVATION AND INVESTMENT, SECOND EDITION （AFP FUND DEVELOPMENT SERIES）(英文原版进口)

最 低 价：￥632.00

定 价：￥632.00

作 者：GRACE 著

出 版 社：John Wiley*

出版时间：2005 年4月

I S B N：0471707139

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    内容简介
    Do you or your volunteers fear rejection or feel like a beggar when fundraising? Do you worry about soliciting donors too often? Are you tired of the relentless cycle of fundraising activities necessary to generate revenues for your programs?
    　　Beyond Fundraising: New Strategies for Nonprofit Innovation and Investment, Second Edition dispels these concerns and helps you:
    　　
    　　Learn how to position your organization in the community as a constructive, vital, and successful social investment
    　　Develop an investor relationship with donors and engage their values-based commitment capacity to make a difference in their communities
    　　In this revised and updated Second Edition, fundraising expert Kay Sprinkel Grace presents her internationally field-tested core beliefs, principles, and strategies for developing long-term relationships with donor-investors and volunteers. Share in the wisdom and experience that have helped countless nonprofit organizations grow their base of support and go beyond fundraising into true donor and fund development.
    　　
    　　
    　　

    作者简介

    目录
    preface to the second edition.
    introduction to the second edition.

    chapter 1. values: the context for philanthropy, development and fund raising.

    chapter 2. putting away the tin cup: changed attitude, changed practices.

    chapter 3. preventing mission drift: the leadership imperative.

    chapter 4. successful development: partnership and process.

    chapter 5. inviting investment.

    chapter 6. capitalizing the community's investment: annual campaigns.

    chapter 7. capitalizing the community's investment, part two: capital campaigns.

    chapter 8. stewardship: the heart of the development process.

    chapter 9. maximizing board development and participation.
    .
    chapter 10. the power of planning.

    chapter 11. beyond fund raising: implementing the principles.

    chapter 12. afterward.

    index.




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