| preface. acknowledgments. part one: introduction to the practical application of behavioral finance. chapter 1: what is behavioral finance? chapter 2: the history of behavioral finance micro. chapter 3: incorporating investor behavior into the asset allocation process. part two: investor biases defined and illustrated. chapter 4: overconfidence bias. chapter 5: representativeness bias. chapter 6: anchoring and adjustment bias. chapter 7: cognitive dissonance bias. . chapter 8: availability bias. chapter 9: self-attribution bias. chapter 10: illusion of control bias. chapter 11: conservatism bias. chapter 12: ambiguity aversion bias. chapter 13: endowment bias. chapter 14: self-control bias. chapter 15: optimism bias. chapter 16: mental accounting bias. chapter 17: confirmation bias. chapter 18: hindsight bias. chapter 19: loss aversion bias. chapter 20: recency bias. chapter 21: regret aversion bias. chapter 22: framing bias. chapter 23: status quo bias. part three: case studies. chapter 24: case studies. part four: special topics in practical application of behavioral finance. chapter 25: gender, personality type, and investor behavior. chapter 26: investor personality types. chapter 27: neuroeconomics: the next frontier for explaining investor behavior. notes. index. about the author. |
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