| 作者简介： JOE CALLOWAY is a consultant on branding and competitive positioning whose client list reads like a Who’s Who in business–from newspapers in Sweden, hotels in Great Britain, and computer companies in South Africa to world brands like BMW and IBM. He speaks frequently on business trends, and has been inducted into the International Speaker’s Hall of Fame. Joe owns an award-winning restaurant in Nashville, Tennessee, where he lives with his wife, Annette, and daughter, Jess. |
| preface 1. we just decided to go 2. know who you are 3. success means you know what used to work 4. the commodity trap 5. your brand is everything 6. the three rules 7. the new customer reality 8. case study—tractor supply company 9. the heart of a category of one performer index |
内容加载中，请稍后...
商品评论（0条）