| Gary P. Schneider 目前是美国奎尼皮亚克大学会计系的William S．Perlroth教授，曾先后任教于圣迭戈大学、田纳西大学和赛维尔大学，多次获得优秀教学奖。迄今为止，他在会计、信息系统、管理学方面已经出版了 50多部著作，并在《Interfaces》、《Issues in Accounting Education》、《IS Audit&Control Journal》和《Journal Of Information Systems》等权威刊物上发表了100余篇研究论文。他还曾担任《Business Studies Journal》和《Accounting Information Systems and Technology Reporter》的编辑。 << 查看详细 |
| prcface part1: introduction chapter 1 the second wave of global e-business electronic commerce: the second wave business models, revenue models, and business processes advantages and disadvantages of electronic commerce economic forces and electronic commerce identifying electronic commerce opportunities international nature of electronic commerce summary key terms review questions exercises cases chapter 2 e-business technology basics the internet and the world wide web packet-switched networks internet protocols markup languages and the web intranets and extranets .internet connection options internet2 and the semantic web summary key terms review questions exercises cases part 2: business strategies for electronic commerce chapter 3 e-business revenue models revenue models revenue models in transition revenue strategy issues creating an effective web presence web site tjsability connecting with customers summary key terms review questions exercises cases chapter 4 selling to consumers online web marketing strategies communicating with different market segments beyond market segmentation: customer behavior and relationship intensity advertising on the web e-mail marketing technology-enabled customer relationship management search engine positioning and domain names summary key terms review questions exercises cases chapter 5 seuing to businesses online purchasing, logistics, and support activities electronic data interchange supply chain management using internet technologies electronic marketplaces and portals summary key terms review questions exercises cases chapter 6 virtu;al communities from virtual communities to social networks mobile commerce online auctions summary, key terms review questions exercises cases part 3: technologies for electronic commerce chapter 7 web hosting and e-business software web hosting alternatives basic functions of electronic commerce software advanced functions of electronic commerce software electronic commerce software for small and midsize companies electronic commerce software for midsize to large businesses electronic commerce software for large businesses summary key terms review questions exercises cases chapter 8 online security online security issues overview security for client computers communication channel security security for server computers organizations that promote computer security summary key terms review questions exercises cases chapter 9 online payment systems online payment basics payment cards electronic cash electronic wallets stored-value cards internet technologies and the banking industry. criminal activity and payment systems: phishing and identity theft summary key terms review questions exercises cases part 4: integration chapter 10 implementing e-business initiatives identifying benefits and estimating costs of electronic commerce initiatives strategies for developing electronic commerce web sites managing electronic commerce implementations summary key terms review questions exercises cases for further study and research |
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