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In Pursuit of Elegance

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In Pursuit of Elegance

最 低 价:¥65.90

定 价:¥101.00

作 者:Matthew E. May(马修·E·梅)

出 版 社:Random House

出版时间:2010-09-07

I S B N:9780385526500

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    内容简介

    What made the Sopranos finale one of the most-talked-about events in television history?

    Why is sudoku so addictive and the iPhone so darn irresistible?

    What do Jackson Pollock and Lance Armstrong have in common with theoretical physicists and Buddhist monks?

    Elegance.

    In this thought-provoking exploration of why certain events, products, and people capture our attention and imaginations, Matthew E. May examines the elusive element behind so many innovative breakthroughs in fields ranging from physics and marketing to design and popular culture. Combining unusual simplicity and surprising power, elegance is characterized by four key elements—seduction, subtraction, symmetry, and sustainability. In a compelling, story-driven narrative that sheds light on the need for elegance in design, engineering, art, urban planning, sports, and work, May offers surprising evidence that what's "not there" often trumps what is.

    In the bestselling tradition of The Tipping Point, Made to Stick, and The Black Swan, In Pursuit of Elegance will change the way you think about the world.

    作者简介

    MATTHEW E. MAY is the author The Shibumi Strategy: A Powerful Way to Create Meaningful Change (forthcoming Nov. 16, 2010), In Pursuit of Elegance (2009), and The Elegant Solution (2006). A popular speaker, he lectures on innovation strategy, design thinking, and corporate creativity to corporations, governments, and universities around the world, and works confidentially with creative teams and senior leaders at a number of top Fortune-listed companies. He spent nearly a decade as a close adviser to Toyota, and his articles have appeared in national publications such as Design Mind, MIT/Sloan Management Review, USA Today, Strategy+Business, and Quality Progress. He has appeared in The Wall Street Journal and on National Public Radio. A graduate of the Wharton School of Business and Johns Hopkins University, he lives in Southern California.

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