The guru of the Guerrilla Marketing series, with over a million
copies in print, teaches entrepreneurs how to market aggressively
without spending one cent. Levinson, the authority on big-business
marketing on a small-business budget, takes this concept one step
further by offering scores of marketing ideas that are completely
free. He proves that aggressive marketing doesn't have to be
expensive if you use creative and unconventional means. * Hold a
giveaway contest. You'll attract customers and acquire names for
your mailing list. * Give free talks, consultations, and
demonstrations. You'll establish yourself as an expert and
publicize your business at the same time. * Post on websites,
bulletin boards, and other online communities. They offer countless
opportunities for spreading your business message. * Feed your
clients. Sending cookies or offering free refreshments in your
store can set you apart from the competition. Levinson offers
dozens of other tips -- some straightforward, many surprising -- in
a unique, indispensable guide that proves you don't have to pay top
dollar to improve your bottom line.
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