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高职高专“十二五”规划教材·经济管理类:外贸函电

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高职高专“十二五”规划教材·经济管理类:外贸函电

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定 价:¥26.00

作 者:姚雷,夏立娟

出 版 社:中国海洋大学出版社

出版时间:2011-03-01

I S B N:9787811256093

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    内容简介

      《高职高专“十二五”规划教材·经济管理类:外贸函电》以工作项目为主导,以贸易流程为线索,突出培养实践性及商务信函写作能力。《高职高专“十二五”规划教材·经济管理类:外贸函电》共涉及建立业务关系、资信查询、询盘与回复、促销、发盘与还盘、订购与确认订购、支付、包装、装运、保险、信用证、索赔与理赔等内容。每一单元包括学习目标、项目引入、知识准备、样信、写作总结、实训、练习、补充实物等环节,通过介绍、指导贸易各环节信函写作的具体方法,辅以样信,并通过实训及充分练习,使学生切实提高商务英语信函写作水平。
      《高职高专“十二五”规划教材·经济管理类:外贸函电》形式新颖、内容丰富、操作性强,特别注重学生写作技能的训练。
      《高职高专“十二五”规划教材·经济管理类:外贸函电》可作为高职高专商务英语、国际贸易、金融、经济管理、电子商务等专业的外语课程教材,也可供有关专业及外贸商务从业者参考。

    作者简介

    目录

    Unit 1 Structure and Layout of International Business Letter
    Obj ectives
    Knowledge Preparation
    Background Informatio
    Sample Letters
    Practice
    Exercise
    Supplementary Reading

    Unit 2 Establishing Business
    Objectives
    Project Introduction
    Knowledge Preparation

    Sample Letters
    Writing Summary
    Practice
    Exercise
    Supplementary Reading

    Unit 3 Enquiries and Replies
    Objectives
    Proj ect Introduction
    Background Information
    Sample Letters
    Writing Summary
    Practice
    Exercise
    Supplementary Reading

    Unit 4 Quotations
    Objectives
    Proj ect Introduction
    Knowledge Preparation
    Sample Letters
    Writing Summary
    Practice
    Exercise
    Supplementary Reading

    Unit 5 Orders
    Objectives
    Proj ect Introduction
    Knowledge Preparation
    Sample Letters
    Writing Summary
    P r ac ti c e
    Exercise
    Supplementary Reading

    Unit 6 Terms of Payment
    Obj ectives
    Project Introduction
    Background Information
    Sample Letters
    Writing Summary
    Practice
    Exercise
    Supplementary Reading

    Unit 7 Packing and Shipping Mark
    Objectives
    Project Introduction
    Knowledge Preparation
    Sample Letters
    Writing Summary
    Practice
    Exercise
    Supplementary Reading

    Unit 8 Shipment and Insurance
    Objectives
    Project Introduction
    Knowledge Preparation
    Sample Letters
    Writing Summary
    Practice
    Exercise
    Supplementary Reading

    Unit 9 Complaints and Claims
    Objectives
    Project Introduction
    Knowledge Preparation
    Sample Letters
    Writing Summary
    Practice
    Exercise
    Supplementary Reading

    Unit 10 Agreements and Contracts
    Objectives
    Proj ect Introduction
    Knowledge Preparation
    Sample Letters
    Writing Summary
    Practice
    Exercise
    Supplementary Reading

    Unit 11 Establishment of L/C and
    Amendment
    Objectives
    Proj ect Introduction
    Knowledge Preparation
    Sample Letters
    Writing Summary
    Practice
    Exercise
    Supplementary Reading
    Appendix Ⅰ Purchase Contract
    Appendix Ⅱ Answer Keys
    References

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