Inside Apple: How America‘s Most Admired--And Secretive--Company Really Works(ISBN=9781848547223)

Chart.. Apple's Core
Rethink Leadership
Embrace Secrecy
Focus Obsessively
Stay Start-Up Hungry
Hire Disciples
Own Your Message
Overwhelm Friends/Dominate Foes
Plan for After Your Successor
Inspire Imitators
One More Thing
Acknowledgments
Author's Note
Index
About the Author