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Guerrilla Marketing, 4th edition（ISBN=9780618785919）

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最低价：￥77.30

定价：￥109.80

作者：Jay Conrad Levinson 著

出版社：Houghton Mifflin

出版时间：2007-05-22

I S B N：9780618785919

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Guerrilla Marketing, 4th edition

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77.30元

Guerrilla Marketing, 4th edition（ISBN=9780618785919）

送货上门

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83.00元

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内容简介

When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including * strategies for marketing on the Internet (explaining when and precisely how to use it) * tips for using new technology, such as podcasting and automated marketing * programs for targeting prospects and cultivating repeat and referral business * management lessons in the age of telecommuting and freelance employees Guerrilla Marketing is the entrepreneur’s marketing bible—and the book every small-business owner should have on his or her shelf.

作者简介

Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.