Our kids are becoming consumers at an alarmingly young age.
Many children are already asking for products by brand name at age
two. Toy and media corporations have long manipulated the
insecurities of parents to move their products, but "Buy, Buy Baby
"unveils the chilling fact that these companies are now using and
often funding the latest research in child development to enable
them to sell directly to babies and toddlers. Susan Gregory Thomas
presents shocking evidence that some of these products actually
impair development and could harm our kids socially and
cognitively, for life.
The good news is that parents can overcome this dangerous
economic and cultural shift. Blending prodigious reportage with an
empathic voice, Thomas shows how we can help our children live at
their natural pace, not the frenetic clip that serves only the
toddler-industrial complex. "Buy, Buy Baby "helps us fight the
power that marketers wield by exposing the false fears they
spread.
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