Gold Medal Strategies

JIM CRAIG, the celebrated goalie on the 1980 U.S. Olympic men′s hockey team, stopped thirty–nine of forty–two Russian shots on goal, leading the U.S. to a 4–3 win against the heavily favored Soviets. Following his retirement from hockey, he pursued an award–winning sales and marketing career that included taking an operating unit with $300,000 in annual sales to $50 million. He is founder and President of Gold Medal Strategies, a Boston area–based promotions and marketing firm.

DON YAEGER is a former Sports Illustrated editor and coauthor of four sports–related New York Times bestsellers. He is also a frequent motivational speaker on lessons he′s learned from sports legends like Walter Payton and John Wooden. He is a frequent contributor to several nationally syndicated sports programs, including Fox News and ESPN.