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Business Plans Kit For Dummies

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Business Plans Kit For Dummies

最 低 价:¥248.10

定 价:¥293.80

作 者:Colin Barrow(柯林·巴罗)

出 版 社:John Wiley & Sons

出版时间:2009-07-17

I S B N:9780470743812

价格
248.10元

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内容简介

An interactive guide to every element of the business planning processAre you an entrepreneur who wants to make it big? A manager grappling with logistics? A small business owner trying to map out a future in shaky economic times? Then look no further! Business Plans Kit For Dummies is a nuts–and–bolts guide to evaluating and invigorating your commercial strategy, no matter how big or small your business. Lay the foundations – identify your long–term goals and brainstorm your business options Develop the skills – sketch out a working model, size up competitors and fire up your marketing machine Make it personal – scrutinise the ins and outs of? your budget and diagnose what you need to take your ideas forward Maximise your plan′s potential – take advantage of the latest online resources and e–technology to give your venture the edge Fix faulty strategies – recognise weak spots, build on strengths and make preparations to update your plan a year from nowOpen the book and find: Advice on stimulating business creativity Effective ways to research your start–up needs How to get the most out of your industry Tips on sharpening your marketing drive and developing a customer profile Forecasting strategies for every kind of business Planning sheets, sample budgets and managerial forms How to use libraries, directories and search engines to your advantageThe interactive companion CD–ROMis packed with templates, worksheets, assignments and checklists to help you kick–start the planning process, monitor progress and get your business on track.

作者简介

Educated at Sandhurst and Cranfield, Colin Barrow is the author of more than 30 books in the fields of entrepreneurship, business management and international property development. His books have been published by the BBC, The Economist, John Wiley, The Daily Telegraph, The Sunday Times, Kogan Page, he has authored or co-authored ten books in the Dummies series and been translated into a score of languages including Spanish, Chinese, Arabic, Russian, Georgian, Romanian, Polish and Bahasa Indonesia. Two of his books form the core of Microsoft's Business Plan Writer, a project on which he was a consultant advisor.

Following a career in business where he held senior staff and line positions, including that of managing director of a substantial manufacturing enterprise with multi -plant and multi-country operations he was Head of the Enterprise Group at Cranfield School of Management, a leading International Business School, for ten years. He has been a visiting professor in universities in the US, Europe and the Far East. For five years he was a non-executive director of a high tech venture capital fund, has sat on Government task forces and is now strategic advisor to a number of business owners.

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